Gettin’ to know us
All about us Wisconsinites
Based in Hartland, Wisconsin, Wisco Joe is dedicated to bringing quality coffee to the quality people of this great state. With a range of blends and single origin, craft roasted coffees, you can be sure we have the perfect no bull cup of Joe for you!
Our Wisco Joe Mission
To provide premium-quality coffee with an entertaining Wisconsin theme to people who share our Wisconsin values and our love of life.
We achieve this by sourcing high quality, 100% Arabica coffee. We roast daily and only in Wisconsin to provide the best coffee experience every time.
Our entertaining content will spotlight all things Wisconsin and we will always maintain our connection to our Sconnie values.
Life’s too short to drink crappy coffee… Cheers!
Meet The Founders… Chuck and Ben
Chuck Ruhland graduated from Marquette University with a degree in Mechanical Engineering and was commissioned in the US Navy upon graduation. He attended flight school, earned his “wings”, flew over 200 missions off the USS Nimitz as a Naval Flight Officer and served as a flight instructor.
Following his service, Chuck spent multiple decades in supply chain leadership roles building world-class operations for other companies. He’s now driven to build Wisco Joe Coffee into Wisconsin’s Coffee. He’s our Co-Founder, CEO, and master roaster. He enjoys fly fishing, archery hunting, bird hunting with his Setters and Black Lab, time with Jen, his wife, their family, friends and projects around his 1926 farmhouse… and good coffee.
Ben Nelson recently graduated from the University of St. Thomas where he played rugby and studied marketing. He is Wisco Joe’s Co-Founder, Chief Officer of Velocity, and handles all things branding, marketing, and sales. He enjoys the great outdoors, time with his dog (Cozi), and anything involving a beer.
Wisco Joe values
Wisco Joe values are Wisconsin values. Everything we do is a reflection of these values and we’re committed to every one of them!