Brewing wisdom

Joe EDU

At Wisco Joe, we believe that great coffee starts with a deep understanding of the entire journey—from bean to brew. That’s why we’re excited to take you behind the scenes with Joe EDU, where we spill the beans on our sourcing and roasting processes.

From farm to cup

Our journey begins at the source, where we carefully select the finest coffee beans from around the world. We work directly with trusted farmers and cooperatives, ensuring that every bean meets our strict standards for quality, sustainability and ethical sourcing practices.

Once the beans arrive at our roastery in Wisconsin, it’s time for the magic to happen. Our expert roasters craft each batch with precision and care, bringing out the unique flavors and aromas of every bean. From light to dark roasts, we offer a variety of profiles to suit every taste.

wisco joe coffee roasting process at joe edu 3

Choose your brew

Brewing methods

Whether you prefer pour-over, French press, or espresso, we’ve got you covered. Each brewing method extracts different flavors from the beans, allowing you to customize your coffee experience. Experiment with different techniques and discover your perfect cup.

Sourcing our beans

Discover the origins of our beans, carefully cultivated from the world's best coffee-growing regions.

Roasting process

Experience the artistry of our roasters as they craft each batch with precision and care, unlocking the unique flavors of every bean

You brew you

Explore a world of brewing possibilities, from classic methods like French press to modern techniques like pour-over, tailored to suit your taste preferences.

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