Brewing wisdom
Joe EDU
At Wisco Joe, we believe that great coffee starts with a deep understanding of the entire journey—from bean to brew. That’s why we’re excited to take you behind the scenes with Joe EDU, where we spill the beans on our sourcing and roasting processes.
From farm to cup
Our journey begins at the source, where we carefully select the finest coffee beans from around the world. We work directly with trusted farmers and cooperatives, ensuring that every bean meets our strict standards for quality, sustainability and ethical sourcing practices.
Once the beans arrive at our roastery in Wisconsin, it’s time for the magic to happen. Our expert roasters craft each batch with precision and care, bringing out the unique flavors and aromas of every bean. From light to dark roasts, we offer a variety of profiles to suit every taste.
Friendly Advice
-Start with Fresh, Quality Beans
Good coffee begins with fresh beans. Wisco Joe only works with the best beans that are then freshly craft roasted to order. Whole beans retain their freshness longer than pre-ground coffee.
-Invest in Conical Grinder
A conical grinder is better than a blade grinder because it produces a consistent grind size, essential for even extraction. Match your grind to your brewing method:
- Coarse grind for French Press.
- Medium grind for drip coffee makers or pour-over.
- Fine grind for espresso.
-Use Clean, Filtered Water
Water makes up most of your coffee, so the quality matters. Filtered water is ideal, as it eliminates impurities that can affect flavor.
-Measure Your Coffee
Use the right coffee-to-water ratio to avoid weak or overly strong coffee. That means busting out the scale! A common starting point is a 1:15.5 ratio (Coffee to Water). Adjust based on your taste.
-Don’t Overheat Your Water
Water that’s too hot (over 205°F/96°C) can burn the coffee, while water that’s too cold won’t extract flavors properly. The ideal temperature is 195°F to 205°F.
-Experiment with Brewing Methods
Expensive equipment doesn’t mean a better cup. Better beans=better coffee. We prefer the pour over method.
-Brew Fresh Each Time
Coffee tastes best when it’s freshly brewed. Avoid reheating leftover coffee, as it can taste stale and bitter. (we’ve all done it)
-Try Different Roasts
Explore various roast levels to find what suits your taste:
- Light roast is great if you enjoy bright, vibrant flavors and want to taste the origin of the coffee.
- Medium roast is a good all-around choice if you prefer a balanced flavor with a mix of brightness and body.
- Dark roast is ideal if you prefer a more robust, rich flavor with a toasted or deeper profile.
-Clean Your Equipment Regularly
Keep your coffee maker, grinder, and other equipment clean to avoid oil buildup, which can negatively affect the taste of your coffee.
We encourage you to experiment and enjoy the process.
-Happy Brewing!
Choose your brew
Brewing methods
Whether you prefer pour-over, French press, or espresso, we’ve got you covered. Each brewing method extracts different flavors from the beans, allowing you to customize your coffee experience. Experiment with different techniques and discover your perfect cup.
Sourcing our beans
Discover the origins of our beans, carefully cultivated from the world's best coffee-growing regions.
Roasting process
Experience the artistry of our roasters as they craft each batch with precision and care, unlocking the unique flavors of every bean
You brew you
Explore a world of brewing possibilities, from classic methods like French press to modern techniques like pour-over, tailored to suit your taste preferences.